Color

#e698c3

#e698c3
hex#e698c3
rgbrgb(230, 152, 195)
hslhsl(327, 61%, 75%)
oklchoklch(0.77 0.108 345.7)
Closest name: Elastic Pink (#eca6ca)Relative luminance 0.4322

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98e6bb

#e298e6 · #e6989c

#c3e698 · #98c3e6

Split-complementary

Open in tool →

#9ce698 · #98e6e2

#e6e298 · #98e6bb · #989ce6

Contrast

#e698c3 as textRatioAAAA largeAAAFix
Aaon white
2.18:1failfailfail
  • AA: use #cf3a8c as the text (4.53:1)
  • AAA: use #a0276a as the text (7.02:1)
  • AA: or shift the background to #424242 (4.62:1)
  • AAA: or shift the background to #242424 (7.13:1)
Aaon black
9.64:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e698c3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e698c3 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e698c3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e698c3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e698c3-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md