Color

#e698a1

#e698a1
hex#e698a1
rgbrgb(230, 152, 161)
hslhsl(353, 61%, 75%)
oklchoklch(0.76 0.094 12)
Closest name: Brandywine Spritz (#e69dad)Relative luminance 0.4185

Colors that go with #e698a1

Charcoal, Sky Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e698a1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98e6dd

#e698c8 · #e6b698

#a1e698 · #98a1e6

Split-complementary

Open in tool →

#98e6b6 · #98c8e6

#c8e698 · #98e6dd · #b698e6

Contrast

#e698a1 as textRatioAAAA largeAAAFix
Aaon white
2.24:1failfailfail
  • AA: use #d14253 as the text (4.55:1)
  • AAA: use #a42836 as the text (7.15:1)
  • AA: or shift the background to #404040 (4.63:1)
  • AAA: or shift the background to #212121 (7.19:1)
Aaon black
9.37:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e698a1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e698a1 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e698a1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e698a1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e698a1-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md