#e40749 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.75:1	pass	pass	fail	AAA: use #b20639 as the text (7.05:1)
Aaon black	4.43:1	fail	pass	fail	AA: use #e9074b as the text (4.6:1) AAA: use #fa618f as the text (7.17:1) AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40749 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

e11d48 111111 facc15 ffffff

Tabloid

Open in tool →

Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.

Editorial Bold Vivid

Fonts for this mood

#e40749 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around #e40749

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #e40749 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40749-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md