Color

#ddc698

#ddc698
hex#ddc698
rgbrgb(221, 198, 152)
hslhsl(40, 50%, 73%)
oklchoklch(0.835 0.066 84.4)
Closest name: Ancestral Gold (#ddcda6)Relative luminance 0.5803

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98afdd

#dda398 · #d1dd98

#98ddc6 · #c698dd

Split-complementary

Open in tool →

#98d1dd · #a398dd

#98dda3 · #98afdd · #dd98d1

Contrast

#ddc698 as textRatioAAAA largeAAAFix
Aaon white
1.67:1failfailfail
  • AA: use #917130 as the text (4.56:1)
  • AAA: use #6b5324 as the text (7.27:1)
  • AA: or shift the background to #545454 (4.55:1)
  • AAA: or shift the background to #383838 (7.04:1)
Aaon black
12.61:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ddc698 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ddc698 reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ddc698
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ddc698 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ddc698-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md