Color

#da4450

#da4450
hex#da4450
rgbrgb(218, 68, 80)
hslhsl(355, 67%, 56%)
oklchoklch(0.604 0.186 20.3)
Closest name: Anarchist (#db304a)Relative luminance 0.1962

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44dacd

#da449b · #da8244

#50da44 · #4450da

Split-complementary

Open in tool →

#44da82 · #449bda

#9bda44 · #44dacd · #8244da

Contrast

#da4450 as textRatioAAAA largeAAAFix
Aaon white
4.27:1failpassfail
  • AA: use #d83b48 as the text (4.53:1)
  • AAA: use #aa222d as the text (7.06:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.92:1passpassfail
  • AAA: use #e47780 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da4450 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da4450 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da4450
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da4450 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da4450-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md