Color

#d74aed

#d74aed
hex#d74aed
rgbrgb(215, 74, 237)
hslhsl(292, 82%, 61%)
oklchoklch(0.666 0.252 322)
Closest name: Bubblegum Baby Girl (#cc55ee)Relative luminance 0.2546

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#60ed4a

#864aed · #ed4ab1

#edd74a · #4aedd7

Split-complementary

Open in tool →

#b1ed4a · #4aed86

#ed864a · #60ed4a · #4ab1ed

Contrast

#d74aed as textRatioAAAA largeAAAFix
Aaon white
3.45:1failpassfail
  • AA: use #c416df as the text (4.64:1)
  • AAA: use #9711ac as the text (7.02:1)
  • AA: or shift the background to #242424 (4.5:1)
Aaon black
6.09:1passpassfail
  • AAA: use #dd66f0 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d74aed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d74aed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d74aed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d74aed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d74aed-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md