# #d74aed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d74aed`
- RGB: rgb(215, 74, 237)
- HSL: hsl(292, 82%, 61%)
- OKLCH: oklch(0.666 0.252 322)
- Relative luminance: 0.2546
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 2.426) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d74aed

## Tints & shades

- Tints (toward white): #db5def, #de6af0, #e37df2, #e790f4, #eba2f6, #eeb0f7, #f2c3f9, #f6d5fb, #f9e3fc, #fdf6fe
- Shades (toward black): #d12eea, #cc17e8, #b414cc, #9b11b0, #870f99, #6e0c7d, #560a61, #3d0746, #29052e, #100213

## Harmonies

- Complementary: #60ed4a
- Analogous: #864aed, #ed4ab1
- Triadic: #edd74a, #4aedd7
- Split-complementary: #b1ed4a, #4aed86
- Tetradic: #ed864a, #60ed4a, #4ab1ed

## Colors that go with #d74aed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d74aed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d74aed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #d74aed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d74aed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #d74aed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #d74aed in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d74aed: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #d74aed in Night Market, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c416df (4.64:1); AA: background → #242424 (4.5:1); AAA: text → #9711ac (7.02:1)
- On black (#000000): 6.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd66f0 (7.23:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d74aed-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d74aed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.