Color

#d72aea

#d72aea
hex#d72aea
rgbrgb(215, 42, 234)
hslhsl(294, 82%, 54%)
oklchoklch(0.641 0.279 323.4)
Closest name: Drunk-Tank Pink (#dd11dd)Relative luminance 0.2204

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3dea2a

#762aea · #ea2a9d

#ead72a · #2aead7

Split-complementary

Open in tool →

#9dea2a · #2aea76

#ea762a · #3dea2a · #2a9dea

Contrast

#d72aea as textRatioAAAA largeAAAFix
Aaon white
3.88:1failpassfail
  • AA: use #c616da as the text (4.64:1)
  • AAA: use #9811a7 as the text (7.06:1)
  • AA: or shift the background to #171717 (4.62:1)
Aaon black
5.41:1passpassfail
  • AAA: use #e161ef as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d72aea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d72aea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d72aea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d72aea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d72aea-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md