Color

#90109e

#90109e
hex#90109e
rgbrgb(144, 16, 158)
hslhsl(294, 82%, 34%)
oklchoklch(0.473 0.214 323.3)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0877

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1e9e10

#48109e · #9e1065

#9e9010 · #109e90

Split-complementary

Open in tool →

#659e10 · #109e48

#9e4810 · #1e9e10 · #10659e

Contrast

#90109e as textRatioAAAA largeAAAFix
Aaon white
7.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #c616da as the text (4.53:1)
  • AAA: use #e161ef as the text (7.16:1)
  • AA: or shift the background to #c7c7c7 (4.51:1)
  • AAA: or shift the background to #f7f7f7 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90109e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90109e reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90109e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90109e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90109e-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md