Color

#d70432

#d70432
hex#d70432
rgbrgb(215, 4, 50)
hslhsl(347, 96%, 43%)
oklchoklch(0.556 0.223 21.7)
Closest name: crimson (#dc143c)Relative luminance 0.1476

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04d7a9

#d7049b · #d74004

#32d704 · #0432d7

Split-complementary

Open in tool →

#04d740 · #049bd7

#9bd704 · #04d7a9 · #4004d7

Contrast

#d70432 as textRatioAAAA largeAAAFix
Aaon white
5.31:1passpassfail
  • AAA: use #b4042a as the text (7.02:1)
Aaon black
3.95:1failpassfail
  • AA: use #eb0537 as the text (4.61:1)
  • AAA: use #fc5f81 as the text (7.09:1)
  • AA: or shift the background to #ededed (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d70432 as the background.

Brands using this color

Fonts for this mood

#d70432 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d70432
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d70432 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d70432-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md