Color

#d697dd

#d697dd
hex#d697dd
rgbrgb(214, 151, 221)
hslhsl(294, 51%, 73%)
oklchoklch(0.761 0.119 323.2)
Closest name: plum (#dda0dd)Relative luminance 0.4165

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9edd97

#b397dd · #dd97c1

#ddd697 · #97ddd6

Split-complementary

Open in tool →

#c1dd97 · #97ddb3

#ddb397 · #9edd97 · #97c1dd

Contrast

#d697dd as textRatioAAAA largeAAAFix
Aaon white
2.25:1failfailfail
  • AA: use #b542c2 as the text (4.64:1)
  • AAA: use #8c3196 as the text (7.01:1)
  • AA: or shift the background to #404040 (4.61:1)
  • AAA: or shift the background to #212121 (7.15:1)
Aaon black
9.33:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d697dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d697dd reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d697dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d697dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d697dd-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md