Color

#d52acf

#d52acf
hex#d52acf
rgbrgb(213, 42, 207)
hslhsl(302, 67%, 50%)
oklchoklch(0.622 0.259 329.8)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.2031

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ad530

#852ad5 · #d52a7a

#cfd52a · #2acfd5

Split-complementary

Open in tool →

#7ad52a · #2ad585

#d5852a · #2ad530 · #2a7ad5

Contrast

#d52acf as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #c828c3 as the text (4.62:1)
  • AAA: use #991e95 as the text (7.06:1)
  • AA: or shift the background to #121212 (4.52:1)
Aaon black
5.06:1passpassfail
  • AAA: use #e166dd as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d52acf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d52acf reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d52acf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d52acf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d52acf-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md