Color

#d490df

#d490df
hex#d490df
rgbrgb(212, 144, 223)
hslhsl(292, 55%, 72%)
oklchoklch(0.748 0.132 321.8)
Closest name: Dream Vapour (#cc99ee)Relative luminance 0.3927

Colors that go with #d490df

Emerald Green, Taupe and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bdf90

#ad90df · #df90c2

#dfd490 · #90dfd4

Split-complementary

Open in tool →

#c2df90 · #90dfad

#dfad90 · #9bdf90 · #90c2df

Contrast

#d490df as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #b641c8 as the text (4.59:1)
  • AAA: use #8c2d9a as the text (7.1:1)
  • AA: or shift the background to #3d3d3d (4.58:1)
  • AAA: or shift the background to #1c1c1c (7.19:1)
Aaon black
8.85:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d490df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d490df reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d490df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d490df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d490df-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md