Color

#d4480c

#d4480c
hex#d4480c
rgbrgb(212, 72, 12)
hslhsl(18, 89%, 44%)
oklchoklch(0.592 0.186 38.7)
Closest name: Baptism by Fire (#e6490b)Relative luminance 0.1866

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c98d4

#d40c34 · #d4ac0c

#0cd448 · #480cd4

Split-complementary

Open in tool →

#0cd4ac · #0c34d4

#34d40c · #0c98d4 · #ac0cd4

Contrast

#d4480c as textRatioAAAA largeAAAFix
Aaon white
4.44:1failpassfail
  • AA: use #cf470c as the text (4.61:1)
  • AAA: use #9a3509 as the text (7.27:1)
  • AA: or shift the background to #080808 (4.51:1)
Aaon black
4.73:1passpassfail
  • AAA: use #f36e35 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d4480c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#d4480c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d4480c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d4480c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d4480c-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md