Color

#d397ae

#d397ae
hex#d397ae
rgbrgb(211, 151, 174)
hslhsl(337, 41%, 71%)
oklchoklch(0.741 0.078 354.4)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3904

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3bc

#d397cc · #d39e97

#aed397 · #97aed3

Split-complementary

Open in tool →

#97d39e · #97ccd3

#ccd397 · #97d3bc · #9e97d3

Contrast

#d397ae as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #b8567c as the text (4.51:1)
  • AAA: use #903c5c as the text (7.03:1)
  • AA: or shift the background to #3d3d3d (4.56:1)
  • AAA: or shift the background to #1c1c1c (7.15:1)
Aaon black
8.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397ae reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397ae-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md