Color

#cca494

#cca494
hex#cca494
rgbrgb(204, 164, 148)
hslhsl(17, 35%, 69%)
oklchoklch(0.751 0.053 42.9)
Closest name: Apricotta (#d8a48f)Relative luminance 0.4153

Colors that go with #cca494

Charcoal, Sky Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #cca494

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94bccc

#cc94a0 · #ccc094

#94cca4 · #a494cc

Split-complementary

Open in tool →

#94ccc0 · #94a0cc

#a0cc94 · #94bccc · #c094cc

Contrast

#cca494 as textRatioAAAA largeAAAFix
Aaon white
2.26:1failfailfail
  • AA: use #a2664e as the text (4.62:1)
  • AAA: use #784c3a as the text (7.26:1)
  • AA: or shift the background to #404040 (4.59:1)
  • AAA: or shift the background to #212121 (7.14:1)
Aaon black
9.31:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #cca494 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#cca494 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #cca494
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #cca494 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/cca494-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md