Color

#c997ae

#c997ae
hex#c997ae
rgbrgb(201, 151, 174)
hslhsl(332, 32%, 69%)
oklchoklch(0.73 0.067 349.6)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3761

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97c9b2

#c997c8 · #c99897

#aec997 · #97aec9

Split-complementary

Open in tool →

#97c998 · #97c8c9

#c8c997 · #97c9b2 · #9897c9

Contrast

#c997ae as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #ac5d82 as the text (4.52:1)
  • AAA: use #834461 as the text (7.08:1)
  • AA: or shift the background to #3b3b3b (4.55:1)
  • AAA: or shift the background to #1a1a1a (7.06:1)
Aaon black
8.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c997ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c997ae reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c997ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c997ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c997ae-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md