Color

#c74daa

#c74daa
hex#c74daa
rgbrgb(199, 77, 170)
hslhsl(314, 52%, 54%)
oklchoklch(0.613 0.187 338.1)
Closest name: Love Priestess (#bb55cc)Relative luminance 0.2035

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4dc769

#a64dc7 · #c74d6d

#aac74d · #4daac7

Split-complementary

Open in tool →

#6dc74d · #4dc7a6

#c7a64d · #4dc769 · #4d6dc7

Contrast

#c74daa as textRatioAAAA largeAAAFix
Aaon white
4.14:1failpassfail
  • AA: use #c341a5 as the text (4.55:1)
  • AAA: use #932f7c as the text (7.15:1)
  • AA: or shift the background to #121212 (4.52:1)
Aaon black
5.07:1passpassfail
  • AAA: use #d477bf as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c74daa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c74daa reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c74daa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c74daa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c74daa-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md