Color

#c53230

#c53230
hex#c53230
rgbrgb(197, 50, 48)
hslhsl(1, 61%, 48%)
oklchoklch(0.546 0.184 26.4)
Closest name: Bento Box (#cc363c)Relative luminance 0.1436

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30c3c5

#c53078 · #c57d30

#30c532 · #3230c5

Split-complementary

Open in tool →

#30c57d · #3078c5

#78c530 · #30c3c5 · #7d30c5

Contrast

#c53230 as textRatioAAAA largeAAAFix
Aaon white
5.42:1passpassfail
  • AAA: use #a42a28 as the text (7.14:1)
Aaon black
3.87:1failpassfail
  • AA: use #d14542 as the text (4.64:1)
  • AAA: use #de7978 as the text (7.11:1)
  • AA: or shift the background to #ebebeb (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c53230 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c53230 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c53230
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c53230 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c53230-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md