Color

#c4a978

#c4a978
hex#c4a978
rgbrgb(196, 169, 120)
hslhsl(39, 39%, 62%)
oklchoklch(0.747 0.072 82)
Closest name: Sand (#c2b280)Relative luminance 0.4147

Colors that go with #c4a978

Charcoal, Lilac and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7893c4

#c48478 · #b9c478

#78c4a9 · #a978c4

Split-complementary

Open in tool →

#78b9c4 · #8478c4

#78c484 · #7893c4 · #c478b9

Contrast

#c4a978 as textRatioAAAA largeAAAFix
Aaon white
2.26:1failfailfail
  • AA: use #8e723e as the text (4.54:1)
  • AAA: use #6a552f as the text (7.11:1)
  • AA: or shift the background to #404040 (4.59:1)
  • AAA: or shift the background to #212121 (7.13:1)
Aaon black
9.29:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c4a978 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c4a978 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c4a978
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #c4a978 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c4a978-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md