Color

#c40eae

#c40eae
hex#c40eae
rgbrgb(196, 14, 174)
hslhsl(307, 87%, 41%)
oklchoklch(0.566 0.246 334.7)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1511

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ec423

#7e0ec4 · #c40e53

#aec40e · #0eaec4

Split-complementary

Open in tool →

#53c40e · #0ec47e

#c47e0e · #0ec423 · #0e53c4

Contrast

#c40eae as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #a20b91 as the text (7.02:1)
Aaon black
4.02:1failpassfail
  • AA: use #d20fbb as the text (4.53:1)
  • AAA: use #f34fe0 as the text (7.01:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40eae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c40eae reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40eae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40eae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40eae-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md