Color

#c408ae

#c408ae
hex#c408ae
rgbrgb(196, 8, 174)
hslhsl(307, 92%, 40%)
oklchoklch(0.564 0.248 334.7)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1497

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08c41e

#7c08c4 · #c40850

#aec408 · #08aec4

Split-complementary

Open in tool →

#50c408 · #08c47c

#c47c08 · #08c41e · #0850c4

Contrast

#c408ae as textRatioAAAA largeAAAFix
Aaon white
5.26:1passpassfail
  • AAA: use #a20790 as the text (7.07:1)
Aaon black
3.99:1failpassfail
  • AA: use #d309bb as the text (4.53:1)
  • AAA: use #f74ae3 as the text (7.04:1)
  • AA: or shift the background to #f0f0f0 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c408ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c408ae reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c408ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c408ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c408ae-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md