Color

#c374ae

#c374ae
hex#c374ae
rgbrgb(195, 116, 174)
hslhsl(316, 40%, 61%)
oklchoklch(0.663 0.123 337.5)
Closest name: Fading Love (#c973a2)Relative luminance 0.2715

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74c389

#b174c3 · #c37486

#aec374 · #74aec3

Split-complementary

Open in tool →

#86c374 · #74c3b1

#c3b174 · #74c389 · #7486c3

Contrast

#c374ae as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #b45099 as the text (4.62:1)
  • AAA: use #883a73 as the text (7.24:1)
  • AA: or shift the background to #262626 (4.63:1)
Aaon black
6.43:1passpassfail
  • AAA: use #c87eb4 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c374ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c374ae reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c374ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c374ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c374ae-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md