Color

#c371ef

#c371ef
hex#c371ef
rgbrgb(195, 113, 239)
hslhsl(279, 80%, 69%)
oklchoklch(0.689 0.193 312.4)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2964

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9def71

#8471ef · #ef71dc

#efc371 · #71efc3

Split-complementary

Open in tool →

#dcef71 · #71ef84

#ef8471 · #9def71 · #71dcef

Contrast

#c371ef as textRatioAAAA largeAAAFix
Aaon white
3.03:1failpassfail
  • AA: use #ac3ae9 as the text (4.63:1)
  • AAA: use #8816c5 as the text (7.08:1)
  • AA: or shift the background to #2b2b2b (4.67:1)
Aaon black
6.93:1passpassfail
  • AAA: use #c575f0 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c371ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c371ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c371ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c371ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c371ef-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md