Color

#c31328

#c31328
hex#c31328
rgbrgb(195, 19, 40)
hslhsl(353, 82%, 42%)
oklchoklch(0.521 0.202 23.9)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1222

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#13c3ae

#c31380 · #c35713

#28c313 · #1328c3

Split-complementary

Open in tool →

#13c357 · #1380c3

#80c313 · #13c3ae · #5713c3

Contrast

#c31328 as textRatioAAAA largeAAAFix
Aaon white
6.1:1passpassfail
  • AAA: use #b01124 as the text (7.11:1)
Aaon black
3.44:1failpassfail
  • AA: use #e8172f as the text (4.59:1)
  • AAA: use #f06a7a as the text (7.05:1)
  • AA: or shift the background to #dedede (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c31328 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c31328 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c31328
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c31328 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c31328-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md