Color

#c12f34

#c12f34
hex#c12f34
rgbrgb(193, 47, 52)
hslhsl(358, 61%, 47%)
oklchoklch(0.537 0.182 24.3)
Closest name: Bento Box (#cc363c)Relative luminance 0.1362

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2fc1bc

#c12f7d · #c1732f

#34c12f · #2f34c1

Split-complementary

Open in tool →

#2fc173 · #2f7dc1

#7dc12f · #2fc1bc · #732fc1

Contrast

#c12f34 as textRatioAAAA largeAAAFix
Aaon white
5.64:1passpassfail
  • AAA: use #a4282c as the text (7.2:1)
Aaon black
3.72:1failpassfail
  • AA: use #d14247 as the text (4.58:1)
  • AAA: use #de787b as the text (7.08:1)
  • AA: or shift the background to #e6e6e6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c12f34 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c12f34 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c12f34
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c12f34 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c12f34-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md