Color

#bf979a

#bf979a
hex#bf979a
rgbrgb(191, 151, 154)
hslhsl(356, 24%, 67%)
oklchoklch(0.714 0.048 13.3)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3554

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97bfbc

#bf97ae · #bfa897

#99bf97 · #9799bf

Split-complementary

Open in tool →

#97bfa8 · #97aebf

#aebf97 · #97bfbc · #a897bf

Contrast

#bf979a as textRatioAAAA largeAAAFix
Aaon white
2.59:1failfailfail
  • AA: use #a06468 as the text (4.65:1)
  • AAA: use #7b4c4f as the text (7.03:1)
  • AA: or shift the background to #383838 (4.53:1)
  • AAA: or shift the background to #141414 (7.11:1)
Aaon black
8.11:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf979a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf979a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf979a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf979a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf979a-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md