Color

#bf7cfd

#bf7cfd
hex#bf7cfd
rgbrgb(191, 124, 253)
hslhsl(271, 97%, 74%)
oklchoklch(0.709 0.19 306.1)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3258

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbfd7c

#7f7cfd · #fd7cfb

#fdbf7c · #7cfdbf

Split-complementary

Open in tool →

#fbfd7c · #7cfd7f

#fd7f7c · #bbfd7c · #7cfbfd

Contrast

#bf7cfd as textRatioAAAA largeAAAFix
Aaon white
2.79:1failfailfail
  • AA: use #a140fc as the text (4.51:1)
  • AAA: use #7904e7 as the text (7.04:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.09:1)
Aaon black
7.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf7cfd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf7cfd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf7cfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf7cfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf7cfd-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md