Color

#bf0342

#bf0342
hex#bf0342
rgbrgb(191, 3, 66)
hslhsl(340, 97%, 38%)
oklchoklch(0.513 0.204 13.9)
Closest name: Akari Red (#c90b42)Relative luminance 0.1153

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03bf80

#bf03a0 · #bf2203

#42bf03 · #0342bf

Split-complementary

Open in tool →

#03bf22 · #03a0bf

#a0bf03 · #03bf80 · #2203bf

Contrast

#bf0342 as textRatioAAAA largeAAAFix
Aaon white
6.35:1passpassfail
  • AAA: use #b0033c as the text (7.18:1)
Aaon black
3.31:1failpassfail
  • AA: use #e7044f as the text (4.53:1)
  • AAA: use #fd5e93 as the text (7.2:1)
  • AA: or shift the background to #dbdbdb (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf0342 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf0342 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf0342
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf0342 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0342-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md