Color

#be9798

#be9798
hex#be9798
rgbrgb(190, 151, 152)
hslhsl(358, 23%, 67%)
oklchoklch(0.713 0.047 16.6)
Closest name: Coca Mocha (#bd9d95)Relative luminance 0.3535

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97bebd

#be97ac · #beaa97

#99be97 · #9799be

Split-complementary

Open in tool →

#97beaa · #97acbe

#acbe97 · #97bebd · #aa97be

Contrast

#be9798 as textRatioAAAA largeAAAFix
Aaon white
2.6:1failfailfail
  • AA: use #9f6567 as the text (4.63:1)
  • AAA: use #7a4d4e as the text (7:1)
  • AA: or shift the background to #383838 (4.51:1)
  • AAA: or shift the background to #141414 (7.08:1)
Aaon black
8.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be9798 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be9798 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be9798
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be9798 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be9798-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md