Color

#be73ed

#be73ed
hex#be73ed
rgbrgb(190, 115, 237)
hslhsl(277, 77%, 69%)
oklchoklch(0.686 0.186 310.8)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2932

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a2ed73

#8173ed · #ed73df

#edbe73 · #73edbe

Split-complementary

Open in tool →

#dfed73 · #73ed81

#ed8173 · #a2ed73 · #73dfed

Contrast

#be73ed as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #a741e6 as the text (4.62:1)
  • AAA: use #841ac7 as the text (7.11:1)
  • AA: or shift the background to #2b2b2b (4.63:1)
Aaon black
6.86:1passpassfail
  • AAA: use #c078ed as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be73ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be73ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be73ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be73ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be73ed-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md