Color

#be2d40

#be2d40
hex#be2d40
rgbrgb(190, 45, 64)
hslhsl(352, 62%, 46%)
oklchoklch(0.532 0.18 19.1)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1319

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2dbeab

#be2d89 · #be622d

#40be2d · #2d40be

Split-complementary

Open in tool →

#2dbe62 · #2d89be

#89be2d · #2dbeab · #622dbe

Contrast

#be2d40 as textRatioAAAA largeAAAFix
Aaon white
5.77:1passpassfail
  • AAA: use #a52738 as the text (7.13:1)
Aaon black
3.64:1failpassfail
  • AA: use #d24154 as the text (4.62:1)
  • AAA: use #df7785 as the text (7.12:1)
  • AA: or shift the background to #e6e6e6 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be2d40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be2d40 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be2d40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be2d40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be2d40-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md