Color

#2d40be

#2d40be
hex#2d40be
rgbrgb(45, 64, 190)
hslhsl(232, 62%, 46%)
oklchoklch(0.445 0.197 269.5)
Closest name: Denim (#2243b6)Relative luminance 0.0794

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#beab2d

#2d89be · #622dbe

#be2d40 · #40be2d

Split-complementary

Open in tool →

#be622d · #89be2d

#be2d89 · #beab2d · #2dbe62

Contrast

#2d40be as textRatioAAAA largeAAAFix
Aaon white
8.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.59:1failfailfail
  • AA: use #5a6bd8 as the text (4.53:1)
  • AAA: use #8390e2 as the text (7.05:1)
  • AA: or shift the background to #c2c2c2 (4.55:1)
  • AAA: or shift the background to #f0f0f0 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2d40be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2d40be reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2d40be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2d40be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2d40be-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md