Color

#be272f

#be272f
hex#be272f
rgbrgb(190, 39, 47)
hslhsl(357, 66%, 45%)
oklchoklch(0.524 0.186 24.2)
Closest name: Bloodshed (#ba271a)Relative luminance 0.126

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27beb7

#be277a · #be6b27

#2fbe27 · #272fbe

Split-complementary

Open in tool →

#27be6b · #277abe

#7abe27 · #27beb7 · #6b27be

Contrast

#be272f as textRatioAAAA largeAAAFix
Aaon white
5.96:1passpassfail
  • AAA: use #a92329 as the text (7.1:1)
Aaon black
3.52:1failpassfail
  • AA: use #d73c44 as the text (4.62:1)
  • AAA: use #e3787d as the text (7.25:1)
  • AA: or shift the background to #e0e0e0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be272f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be272f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be272f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be272f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be272f-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md