Color

#bd7bef

#bd7bef
hex#bd7bef
rgbrgb(189, 123, 239)
hslhsl(274, 78%, 71%)
oklchoklch(0.698 0.175 308.8)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3122

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#adef7b

#837bef · #ef7be7

#efbd7b · #7befbd

Split-complementary

Open in tool →

#e7ef7b · #7bef83

#ef837b · #adef7b · #7be7ef

Contrast

#bd7bef as textRatioAAAA largeAAAFix
Aaon white
2.9:1failfailfail
  • AA: use #a145e8 as the text (4.63:1)
  • AAA: use #7f19cc as the text (7.21:1)
  • AA: or shift the background to #303030 (4.55:1)
  • AAA: or shift the background to #050505 (7.03:1)
Aaon black
7.24:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd7bef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd7bef reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd7bef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd7bef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd7bef-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md