Color

#bd3da7

#bd3da7
hex#bd3da7
rgbrgb(189, 61, 167)
hslhsl(310, 51%, 49%)
oklchoklch(0.58 0.2 335.5)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1695

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3dbd52

#923dbd · #bd3d68

#a7bd3d · #3da7bd

Split-complementary

Open in tool →

#68bd3d · #3dbd92

#bd923d · #3dbd52 · #3d68bd

Contrast

#bd3da7 as textRatioAAAA largeAAAFix
Aaon white
4.78:1passpassfail
  • AAA: use #922f82 as the text (7.12:1)
Aaon black
4.39:1failpassfail
  • AA: use #c13eab as the text (4.54:1)
  • AAA: use #d274c2 as the text (7.02:1)
  • AA: or shift the background to #fafafa (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3da7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd3da7 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3da7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3da7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3da7-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md