Color

#bd3532

#bd3532
hex#bd3532
rgbrgb(189, 53, 50)
hslhsl(1, 58%, 47%)
oklchoklch(0.535 0.173 26.3)
Closest name: Bloodshed (#ba271a)Relative luminance 0.136

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32bbbd

#bd3276 · #bd7a32

#32bd35 · #3532bd

Split-complementary

Open in tool →

#32bd7a · #3276bd

#76bd32 · #32bbbd · #7a32bd

Contrast

#bd3532 as textRatioAAAA largeAAAFix
Aaon white
5.65:1passpassfail
  • AAA: use #a12d2b as the text (7.18:1)
Aaon black
3.72:1failpassfail
  • AA: use #cd4442 as the text (4.5:1)
  • AAA: use #dc7c7a as the text (7.21:1)
  • AA: or shift the background to #e6e6e6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3532 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd3532 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3532
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3532 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3532-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md