Color

#bd2e37

#bd2e37
hex#bd2e37
rgbrgb(189, 46, 55)
hslhsl(356, 61%, 46%)
oklchoklch(0.529 0.179 22.8)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1305

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ebdb3

#bd2e7f · #bd6c2e

#37bd2e · #2e37bd

Split-complementary

Open in tool →

#2ebd6c · #2e7fbd

#7fbd2e · #2ebdb3 · #6c2ebd

Contrast

#bd2e37 as textRatioAAAA largeAAAFix
Aaon white
5.82:1passpassfail
  • AAA: use #a42830 as the text (7.18:1)
Aaon black
3.61:1failpassfail
  • AA: use #d1424c as the text (4.59:1)
  • AAA: use #de787e as the text (7.09:1)
  • AA: or shift the background to #e3e3e3 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2e37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd2e37 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2e37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2e37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2e37-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md