Color

#771d23

#771d23
hex#771d23
rgbrgb(119, 29, 35)
hslhsl(356, 61%, 29%)
oklchoklch(0.382 0.124 21.9)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0492

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7771

#771d50 · #77441d

#23771d · #1d2377

Split-complementary

Open in tool →

#1d7744 · #1d5077

#50771d · #1d7771 · #441d77

Contrast

#771d23 as textRatioAAAA largeAAAFix
Aaon white
10.58:1passpasspassPasses AAA — no fix needed.
Aaon black
1.98:1failfailfail
  • AA: use #d1424c as the text (4.59:1)
  • AAA: use #de787e as the text (7.09:1)
  • AA: or shift the background to #ababab (4.61:1)
  • AAA: or shift the background to #d4d4d4 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771d23 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771d23 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771d23
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771d23 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771d23-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md