Color

#77441d

#77441d
hex#77441d
rgbrgb(119, 68, 29)
hslhsl(26, 61%, 29%)
oklchoklch(0.44 0.088 55.1)
Closest name: Antique Brass (#6c461f)Relative luminance 0.0814

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d5077

#771d23 · #77711d

#1d7744 · #441d77

Split-complementary

Open in tool →

#1d7771 · #1d2377

#23771d · #1d5077 · #711d77

Contrast

#77441d as textRatioAAAA largeAAAFix
Aaon white
7.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #ac622a as the text (4.53:1)
  • AAA: use #d28346 as the text (7.08:1)
  • AA: or shift the background to #c4c4c4 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77441d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77441d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77441d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77441d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77441d-c4b29c-62cbc5-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md