Color

#bd2873

#bd2873
hex#bd2873
rgbrgb(189, 40, 115)
hslhsl(330, 65%, 45%)
oklchoklch(0.539 0.193 355.5)
Closest name: Aztec Warrior (#bb0066)Relative luminance 0.1357

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28bd73

#bd28bd · #bd2828

#73bd28 · #2873bd

Split-complementary

Open in tool →

#28bd28 · #28bdbd

#bdbd28 · #28bd73 · #2828bd

Contrast

#bd2873 as textRatioAAAA largeAAAFix
Aaon white
5.65:1passpassfail
Aaon black
3.71:1failpassfail
  • AA: use #d33182 as the text (4.53:1)
  • AAA: use #e170a8 as the text (7.08:1)
  • AA: or shift the background to #e6e6e6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2873 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd2873 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2873
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2873 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2873-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md