Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#bd2828
#bd2828
hex
#bd2828rgb
rgb(189, 40, 40)hsl
hsl(0, 65%, 45%)oklch
oklch(0.522 0.185 26.5)Closest name: Bloodshed (#ba271a)Relative luminance 0.1249
Colors that go with #bd2828
Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #bd2828 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #bd2828 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #bd2828 in 4 real palettes, including Maple and Ember, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #bd2828 in 6 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #bd2828: 11 real palettes, including Campbell's's brand system and Nissan's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #bd2828 in 4 real palettes, including Garnet and Lay's's brand system, as the accent.
Sea Green #2e8b57
shippedSea Green shows up next to #bd2828 in 4 real palettes, including Coinbase's brand system and Five Guys's brand system.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #bd2828: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #bd2828
Tints & shades
Harmonies
Contrast
| #bd2828 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6:1 | pass | pass | fail |
|
Aaon black | 3.5:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2828 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#bd2828 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #bd2828
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #bd2828 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/bd2828-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md