Color

#bb74d8

#bb74d8
hex#bb74d8
rgbrgb(187, 116, 216)
hslhsl(283, 56%, 65%)
oklchoklch(0.673 0.16 315.5)
Closest name: Lavender (#b56edc)Relative luminance 0.2801

Colors that go with #bb74d8

Medium Sea Green, Amber and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90d874

#8974d8 · #d874c2

#d8bb74 · #74d8bb

Split-complementary

Open in tool →

#c2d874 · #74d889

#d88974 · #90d874 · #74c2d8

Contrast

#bb74d8 as textRatioAAAA largeAAAFix
Aaon white
3.18:1failpassfail
  • AA: use #a84ccd as the text (4.58:1)
  • AAA: use #852fa7 as the text (7.09:1)
  • AA: or shift the background to #292929 (4.57:1)
Aaon black
6.6:1passpassfail
  • AAA: use #bf7cda as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb74d8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb74d8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb74d8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb74d8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb74d8-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md