Color

#b98974

#b98974
hex#b98974
rgbrgb(185, 137, 116)
hslhsl(18, 33%, 59%)
oklchoklch(0.671 0.066 44.7)
Closest name: Bakery Brown (#ab9078)Relative luminance 0.2947

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74a4b9

#b97482 · #b9ab74

#74b989 · #8974b9

Split-complementary

Open in tool →

#74b9ab · #7482b9

#82b974 · #74a4b9 · #ab74b9

Contrast

#b98974 as textRatioAAAA largeAAAFix
Aaon white
3.05:1failpassfail
  • AA: use #9f6850 as the text (4.6:1)
  • AAA: use #774d3c as the text (7.21:1)
  • AA: or shift the background to #2b2b2b (4.65:1)
Aaon black
6.89:1passpassfail
  • AAA: use #bb8c77 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b98974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b98974 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b98974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b98974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b98974-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md