Color

#b975f0

#b975f0
hex#b975f0
rgbrgb(185, 117, 240)
hslhsl(273, 80%, 70%)
oklchoklch(0.685 0.184 307.8)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2933

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acf075

#7b75f0 · #f075ea

#f0b975 · #75f0b9

Split-complementary

Open in tool →

#eaf075 · #75f07b

#f07b75 · #acf075 · #75eaf0

Contrast

#b975f0 as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #a147eb as the text (4.55:1)
  • AAA: use #7f17d3 as the text (7.08:1)
  • AA: or shift the background to #2b2b2b (4.63:1)
Aaon black
6.87:1passpassfail
  • AAA: use #bb7af0 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b975f0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b975f0 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b975f0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b975f0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b975f0-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md