Color

#b778ba

#b778ba
hex#b778ba
rgbrgb(183, 120, 186)
hslhsl(297, 32%, 60%)
oklchoklch(0.661 0.118 325.2)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2705

Colors that go with #b778ba

Charcoal, Medium Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7cba78

#9678ba · #ba789c

#bab678 · #78bab6

Split-complementary

Open in tool →

#9cba78 · #78ba96

#ba9678 · #7cba78 · #789cba

Contrast

#b778ba as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #a65aaa as the text (4.5:1)
  • AAA: use #7d4280 as the text (7.09:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.41:1passpassfail
  • AAA: use #bc82bf as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b778ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #b778ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b778ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b778ba-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md