Color

#b73101

#b73101
hex#b73101
rgbrgb(183, 49, 1)
hslhsl(16, 99%, 36%)
oklchoklch(0.517 0.177 35.9)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1227

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0186b7

#b7012b · #b78c01

#01b731 · #3101b7

Split-complementary

Open in tool →

#01b78c · #012bb7

#2bb701 · #0186b7 · #8c01b7

Contrast

#b73101 as textRatioAAAA largeAAAFix
Aaon white
6.08:1passpassfail
  • AAA: use #a22c01 as the text (7.25:1)
Aaon black
3.45:1failpassfail
  • AA: use #da3b01 as the text (4.61:1)
  • AAA: use #fe662f as the text (7.16:1)
  • AA: or shift the background to #dedede (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b73101 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b73101 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b73101
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b73101 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b73101-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md