Color

#012bb7

#012bb7
hex#012bb7
rgbrgb(1, 43, 183)
hslhsl(226, 99%, 36%)
oklchoklch(0.391 0.218 263.9)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0515

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b78c01

#0186b7 · #3101b7

#b7012b · #2bb701

Split-complementary

Open in tool →

#b73101 · #86b701

#b70186 · #b78c01 · #01b731

Contrast

#012bb7 as textRatioAAAA largeAAAFix
Aaon white
10.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.03:1failfailfail
  • AA: use #3967fe as the text (4.55:1)
  • AAA: use #7192fe as the text (7.24:1)
  • AA: or shift the background to #ababab (4.5:1)
  • AAA: or shift the background to #d6d6d6 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #012bb7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#012bb7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #012bb7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #012bb7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/012bb7-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md