Color

#b440fc

#b440fc
hex#b440fc
rgbrgb(180, 64, 252)
hslhsl(277, 97%, 62%)
oklchoklch(0.622 0.264 308.5)
Closest name: Magento (#bf3cff)Relative luminance 0.204

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88fc40

#5640fc · #fc40e6

#fcb440 · #40fcb4

Split-complementary

Open in tool →

#e6fc40 · #40fc56

#fc5640 · #88fc40 · #40e6fc

Contrast

#b440fc as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #ae31fc as the text (4.52:1)
  • AAA: use #8303d3 as the text (7.19:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #c66dfd as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b440fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b440fc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b440fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b440fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b440fc-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md