Color

#b372df

#b372df
hex#b372df
rgbrgb(179, 114, 223)
hslhsl(276, 63%, 66%)
oklchoklch(0.665 0.167 310.1)
Closest name: Lavender (#b56edc)Relative luminance 0.2695

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ddf72

#7d72df · #df72d4

#dfb372 · #72dfb3

Split-complementary

Open in tool →

#d4df72 · #72df7d

#df7d72 · #9ddf72 · #72d4df

Contrast

#b372df as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #a150d7 as the text (4.52:1)
  • AAA: use #812abb as the text (7.04:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.39:1passpassfail
  • AAA: use #ba7ee2 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b372df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b372df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b372df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b372df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b372df-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md